Valid through December 1st
Limited Time: Women's, Men's, Children, & Home
Merry Christmas To You All & A Happy New Year Too!
Closet Staple
Flattering, comfy styles for real life and real bodies.
Closet Essentials
Everyday-ready styles you’ll actually want to wear – jeans, joggers, skirts & more.
Style Boosters
Jewelry, bags & extras that add a little something-something.
Comfy + Cute
Cute, comfy styles you’ll want to wear on repeat – Corkys too!
Say It Loud
Bold, seasonal, and made just for you—our custom graphic tees are anything but basic.
Hand-picked, heart-filled, and always in style 💜This is your space to feel BeYOUtiful every single day.
You deserve to look and feel amazing — every. single. day. 🌸
Rita Smith
Rita Smith
Rita Smith
Rita Smith
Rita Smith
Hey there—I'm Rita, the heart behind BeYOUtifully Comfortable! 💜
This boutique isn’t just a business—it's a reflection of my journey, strength, and passion. As a proud wife, 20-year breast cancer survivor, stepmom to three incredible adults, and a devoted furbaby momma, every piece you see here has been handpicked with love, intention, and purpose.
At BeYOUtifully Comfortable, I believe that fashion should feel as good as it looks. That’s why everything I carry is tested, worn, and trusted—if it doesn’t pass my comfort test, it doesn’t make the cut.
We proudly offer styles for women of all shapes and sizes, from S to 5XL, because confidence has no size limit. Whether you’re lounging at home, showing up for your family, or stepping into your next big thing—I want you to feel empowered, seen, and BeYOUtifully comfortable every step of the way.
Thanks for being part of this growing community. 💫
Let’s redefine comfort and style—together.
Shop here for your NEW favorite dip mixes, bread mixes, and non-baked desserts! Perfect for parties, holiday get togethers, and well, just because!!
Home fragrance we adore — warmers, wax bars, oils, and more to make your space cozy and inviting. With scents for every mood and season, there’s always something new to love.
Handmade cozies for hot & cold drinks, memory keepsakes, and more. Each Vivilou piece is crafted with love, inspired by family, and designed to bring comfort + joy.
Handcrafted skincare made with raw, unrefined ingredients and grass-fed tallow from local Michigan farms. Pure, simple, and traditional — because what you put on your skin should be as clean as what you eat.
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